A boutique, fully regulated Dubai brokerage specialising in sales, leasing and off-plan acquisitions for international and resident investors — with the standards of a mature international market and the access of a local insider.
Hand-picked residences across Dubai's most sought-after communities — from waterfront penthouses to off-plan investments with leading developers.
Regulated, transparent and personally accountable — without the volume-first instincts of large agency floors.
Every transaction is processed through the appropriate RERA Form (A, B, F, I, U) and recorded with the Dubai Land Department. Counterparty AML/KYC is run on every party, every time — in line with UAE Federal Decree-Law No. 20 of 2018.
Our principal is a British UAE-resident under a Golden Visa, with a decade of UK business experience. UK buyers are advised by someone who understands HMRC, FX, mortgage portability and what "good service" actually means in a mature market.
A boutique brokerage means the person who answers your enquiry is the person who walks the unit, negotiates your offer and signs off your DLD paperwork. No call centres. No handovers. One broker, end to end.
Coverage across the addresses that matter — whether for primary residence, second home or buy-to-let income.
Direct registration with Emaar, DAMAC, Sobha, Nakheel, Binghatti, Danube, Azizi and Meraas — with structured guidance on payment plans, handover and Oqood registration.
Read MoreBuyer and seller representation for completed property, co-brokered under RERA Forms F, A and I, with full DLD title transfer support to closing.
Read MoreTenant sourcing for landlords and unit sourcing for tenants. Ejari, contract drafting, deposit handling and renewal management.
Read MoreFor UK and international buyers entering Dubai. FX guidance, mortgage referral, tax-resident structuring and post-completion property management referrals.
Read MoreArfan Ahmed is a British entrepreneur with a decade of regulated UK business experience — turning over GBP 2.56m in the year to February 2025 through his Watford motor dealership Elite Performance Cars — and active UK residential property investment via Cheema Properties (Watford) Ltd.
He also founded Elite Signature Holiday Homes L.L.C (DET Trade Licence 1614370), a fully-licensed Dubai vacation rental operator at elitesignature.ae — giving Sterling Prime an active sister business on the ground in the UAE. He resides in Dubai on a 10-year Golden Visa (Property Owner) and personally holds RERA Broker Card No. 96988.
"I built Sterling Prime so UK and international buyers could enter Dubai's market with the same standards of service, transparency and regulatory rigour they'd expect at home."
Working with Dubai's leading developers
Book a discovery call with our principal broker. We'll talk through your goals, budget, residency and tax position — and shortlist the right inventory before we ever step into a viewing.
